Ok, so a few months have passed since I first posted about our efforts at Active Internet Marketing to get the AIMpromote website to the first page in the Google SERPS and maintain our position there. We have actually had excellent success. It appears though, that there is no really solid way in our efforts to have a consistent first position… But we know what needs to be done to get the first position solidly locked in.

Internally, we dub websites that hit and maintain the first position in Google for any period of time, without fluctuation, to be ‘pinned’. This is a simple analogy to the speedometer in cars. In your car, you will see that the speedometer only goes as high as say 150MPH. If you are going 175MPH (yeehaw!) your speedometer will be pinned to the little peg that stops it from showing how much faster than 150 you are actually going. We think that this is the same in the SERPS. To get ‘pinned’ in the first position essentially means that you are FAR ahead of the rest of the pack on that term. Since you can do no better than 1st position, there is no real way to tell exactly how much better than 2nd position you are.

If a site regularly fluctuates between 1st, 2nd, and 3rd positions, it is easy to see that they are relatively in the same shape as the competition. If they are ‘pinned’ in 1st, there is no way of telling how far ahead of the competition you actually are. This can be dangerous, because you won’t ever know if what you are doing is having a positive impact. You only know if it is having a negative impact (you fall from the top).

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