Seems oxymoronic doesn’t it? What the author of this article is really saying is that if you want to attract and keep users visiting your blog, you have to write meaningful and unique content. If all you are doing on your blog is posting information that you got somewhere else, then your visitors would just be better off going to your source instead of having to go to your site first.

What matters is that the user experience is that of immersion in comprehensive treatment of a topic, as opposed to a blog-style linear sequence of short, frequent postings commenting on the hot topic of the day.

I am not sure that I totally agree with this. Personally, when I find a blog that acts as a sort of mini-portal I find myself perusing it for any information that is pertinent to my current situation (whatever that may be). For instance, as a PHP developer (my other life), I appreciate phpDeveloper.org. The vast majority of posts that hit my RSS feed reader are all little snippets about information going on in the industry and other posts that are relevent to the topic. I love getting this information, and I regularly browse to their site for more information.

I believe that this has several benefits to your blog. First, I think that people willf find it interesting and useful to have a site that does all the legwork of finding the noteworthy information and aggregating it for them. Also, the exposure to these ‘blogmasters’ to which you are creating all the trackbacks has value. These guys are interested in the same subject matter, and they might also find value in using your blog as a portal to more info to which they are not yet privy. Maybe then they will add you to their blogroll. That’s the ticket to traffic, no doubt.

Having a successful blog is more than just writing all unique content. It’s about creating content and an experience that users appreciate. Give them something they like, and they’ll be back. That doesn’t mean you have to write an ‘article’ every time you post (or ever).

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