A company known simply as Lemonade inc. has turned some heads recently with the launch of it’s ecommerce platform that absolutely anyone can sell from. Here is how this works: One can set up a “lemonade stand” on social sites such as facebook that sell numerous popular products by well known companies like Apple and Wal-mart.
One of the most important elements to the SEO of a website is the anchor text. But what exactly is anchor text, and how is it optimally used? Just how important is anchor text?
Anchor Text is defined as the visible text of a hyperlink. For example, http://www.allinanchor.com is a hyperlink. Rather than displaying the link address we can use anchor text that is relative to the site or page the link is pointing to. So, rather than this: http://www.allinanchor.com we get this: killer SEO blog. Both links point to the same place, but the link containing the anchor texts helps to establish relevancy of the content on the page to the content of the page the link is pointing to.
As we know the search engines work primarily off the relevancy and importance of the content in a website. There was a time long ago when the search engines placed most of its importance in keywords. People would stuff content full of keywords that had nothing to do with the subject of the website. Now, the websites that have been around the longest, and have the most relevant content are the ones that are on top.
Anchor text optimization is the process of optimizing anchor text using relevant keywords to get higher rankings in search engines. Using keywords as anchor text to link to pages on the same topic helps the search engines establish relevancy of all the text contained in a website. All major search engines place huge level of importance to anchor text in comparison to simple hyperlinks.
This is the in-car feature that all you Google fans were waiting for. You can now buy a BMW with a built-in local search engine powered by Google. Why is this important you ask? It is so much better than the best navigation system simply because it is Google driven. On top of having all of your most important local information such as; address, phone numbers and distance.Upon finding what they are looking for the driver transfer the coordinates from Google’s search engine directly to the vehicle’s navigation system or telephone.
Google and BMW share the same vision of providing the user with more innovative and convenient services. The integration of Google’s mapping technology with BMW’s excellence in manufacturing innovative car models a partnership that will certainly achieve the vision.
The BMW ConnectedDrive is an innovative concept of model cars which intelligently integrates the driver,car and surroundings that contribute to the overall driving pleasure.
People that are shopping online are very impatient. They have no lines to wait in and the checkout is always open. Yet customers still abandon their shopping carts, and that is an issue that online marketers want to prevent as much as possible. There is a company called e-Consultancy that will offer the retailer some helpful hints on keeping shoppers shopping and checking out at the end.
MarketingSherpa has research proving that nearly 60% of online shoppers abandon their carts before checkout.
Ten Tips to Make Sure Shoppers Buy: