A company known simply as Lemonade inc. has turned some heads recently with the launch of it’s ecommerce platform that absolutely anyone can sell from. Here is how this works: One can set up a “lemonade stand” on social sites such as facebook that sell numerous popular products by well known companies like Apple and Wal-mart.
I like where you are going with this, but I think that the ‘Lemonade Stand’ method has some benefits that can be best leveraged using the social networking made available by Web 2.
The thing about social networks is that we have something in common with the people in our network. Maybe it’s that we are all avid NFL fans, or we are all geeks… There is something that ties us to each other. These traits that we have in common creates an environment where when I see that one of my friends liked a product, perhaps I will like it too. After all, I am like him in _x_ number of ways.
If you are an avid football fan, and you are recommending DirectTV because you have tried it and love the Sunday Ticket feature, I may be more likely to purchase this too. Your ‘Lemonade Stand’ widget just made it easy for me to do so.
Yes, it’s in your face. But these associations we develop online are at-will. If we don’t like the way one of network behaves, we just out them. We don’t have to look at their profile if we choose not to.
It’s a great example of the free market in action (albeit a small market equal to the size of our network).
Anyways, thanks for letting me know that this is happening. While I hadn’t thought of it on my own, it’s no surprise that companies are finding new ways to leverage online social networking.