By Michael on Oct 15, 2007 in Featured, Google, Search Engine Optimization, Yahoo | 2 Comments
Ok, for all of those who are saying ‘If SEO is so easy, why isn’t allinanchor.com at the top of the SERPS?’. The easy answer is that SEO isn’t hard, it’s expensive. Here’s what it all comes down to:
Write quality, engaging content.
Optimize your site to be relevant to the search terms you have carefully chosen.
Buy […]
Popularity: 50% [?]
By Michael on Aug 4, 2007 in Brand Management | 2 Comments
Earlier this year one of my clients was losing hundreds of thousands of dollars a month due to nothing other than a lack of brand management. His clients would purchase his product, and then do research regarding the product on the Internet after the sale. The problem that my client faced was that all […]
Popularity: 25% [?]
By Michael on Jul 20, 2007 in Communications, Other Marketing Related, Technology | 0 Comments
This interesting article making the point of how the Apple iPhone is going to be such a great business tool for professionals on-the-go.
“Developers and users alike are going to be very surprised and pleased at how great [business] applications look and work on [the] iPhone
This is a little overstated, I think. The iPhone is a […]
Popularity: 33% [?]
By Michael on Jul 20, 2007 in Apple, Communications, Other Marketing Related, Technology | 0 Comments
Sprint made a bold move recently by canceling 1,200 accounts because they complained too much. According to their books, these accounts called in 40 to 50 times more than the average account.
Apparently, these whiners were dialing in “40 to 50 times as often” as the “average customer,” and after failing to appease them, the firm […]
Popularity: 34% [?]
By Michael on Jul 19, 2007 in Microsoft, Search Engine Optimization, Technology | 1 Comment
Apparently Microsoft has been working on a new technology that will scrub your search results of “spam” websites. Spam sites are typically those sites that are created with no real content or purpose other than to funnel traffic through to an advertiser or profit generating site. The most common of these are called “doorway pages” […]
Popularity: 37% [?]
By Michael on Jul 17, 2007 in Landing Page Optimization | 4 Comments
Just a note: if you plan on taking advantage of the multivariate-testing features offered free as part of the Google Adwords Website Optimizer, you better make sure you have a lot of traffic. Use the following equation to determine how much:
Number of Combinations = (Daily Unique Visitors * Conversion Rate * Days to Run / […]
Popularity: 23% [?]
By Michael on Jul 17, 2007 in Blog Marketing, Traffic Building | 1 Comment
Seems oxymoronic doesn’t it? What the author of this article is really saying is that if you want to attract and keep users visiting your blog, you have to write meaningful and unique content. If all you are doing on your blog is posting information that you got somewhere else, then your visitors would just […]
Popularity: 26% [?]
By Michael on Jul 17, 2007 in Google, Technology | 0 Comments
Today Google announced that they will be offering small businesses the ability to have their own search engine to search their own site for $100. That’s a significant decrease in price over the previously required Google Mini cost of $1995.00. So, what’s the difference? According to Google, not much except the size of the index. […]
Popularity: 18% [?]
By Michael on Jul 12, 2007 in AOL, Google | 0 Comments
It’s true! Based on the new Nielson/Netratings system of measuring website popularity, AOL was at the top of the list:
AOL
Yahoo
MSN/Windows Live
Myspace
Google
Ebay
Microsoft
Electronic Arts
Apple
Youtube
So what does this mean? Well, it means that more people actually use AOL.com than any other site, but it doens’t mean that the site is more profitable than Google. Yes, people spend more […]
Popularity: 14% [?]
By Michael on Jul 12, 2007 in Google, Yahoo | 0 Comments
Ok, so it was a long time coming, but according to the Yahoo post about their new ‘Yahoo Suggest’ tool, they are up and running. How does this effect your search engine marketing efforts… Not at all. How does it effect the usability of Yahoo as a search engine… Greatly. I use the Google toolbar […]
Popularity: 17% [?]