Author Archive

White Hats Don’t Buy Links »

Ok, we all know that if you want to get anywhere in the SEO world, you pretty much have to buy links. Is this ‘Black Hat‘? Who knows. Rand posts some information on the subject with some pretty nice examples of sites that have used payed linking.
In the current search marketing environment, it’s exceptionally hard […]

Popularity: 43% [?]

‘Pinning’ a Site to 1st Position »

Ok, so a few months have passed since I first posted about our efforts at Active Internet Marketing to get the AIMpromote website to the first page in the Google SERPS and maintain our position there. We have actually had excellent success. It appears though, that there is no really solid way in our efforts […]

Popularity: 27% [?]

A Nice Signup Page »

I know it’s not a landing page, but sometimes it’s just nice to see clean Web 2.0 pages that are effective and simple. I think that LinkWorth has achieved this on their signup page. I don’t actually purchase links from LinkWorth, as I’m not in love with their value proposition. I really just wanted to […]

Popularity: 19% [?]

Optimizing Landing Pages »

Rand Fishkin of SEOmoz has posted what I believe is a very informative article on how important landing page optimization really is to the total effectiveness of a website.
If Google sent SEOmoz 10,000 extra visitors per day, it wouldn’t be nearly as valuable as increasing our current conversion rate by 1/2 of 1 percent.
I believe […]

Popularity: 9% [?]

New Live Blog Broadcast from Andy Beal »

The Marketing Pilgrim himself has started broadcasting live so that people watching can chat live and participate.
He touches on the Google brand, monetizing blogs, and even the free market.
“Give good content, don’t worry about making money.”
One of the most interesting things he had to say was regarding when to start monetizing your blog. He essentially […]

Popularity: 11% [?]

Getting to the first position and staying there. »

I have been trying for months to get AIMpromote.com to the first position for the search terms that are most relevant to my market:

lead management
sales lead management

I managed to have a week where they were both 1st position. Actually, it was almost 3 weeks, but that damn Google Dance.
My strategy to date has been:

Write unique […]

Popularity: 22% [?]

The New Yahoo! Search Marketing »

In the coming months Yahoo will continue re-vamping their entire search marketing system and changing the way PPC bidding is accomplished. They are changing their current structure of a bid landscape to an advertising performance model much like Google Adwords.
What does this mean to you? The new system will allow you to focus on […]

Popularity: 7% [?]

Microsoft and Ask.com Partner Up »

According to this article at InformationWeek, Microsoft has reached an agreement with Ask.com to syndicate their paid search listings on the Ask.com network. This is a big step for Microsoft, which doesn’t have a large portion of the market share.
The company’s Web sites captured about 13% of all search traffic in June, according to market […]

Popularity: 10% [?]

Outbound Links Aren’t All Bad »

A recent article at SEOchat has quite a bit to say about how linking OUT from your website isn’t always a bad idea. Of all the things that this article had to say, I find the following quote to be the best piece of advice that any SEM professional should adhere to as a rule.
“In […]

Popularity: 8% [?]