allinanchor.com | Internet Marketing News and Tips » Analytics http://www.allinanchor.com Topics include site design, generating leads, building traffic, analyzing marketing metrics, optimizing landing pages, blog marketing, and anything else that might help you make money. Fri, 29 Oct 2010 18:58:03 +0000 http://wordpress.org/?v=2.3.1 en Lead Generation for Noobs http://www.allinanchor.com/2007/10/25/lead-generation-for-noobs/ http://www.allinanchor.com/2007/10/25/lead-generation-for-noobs/#comments Thu, 25 Oct 2007 20:12:23 +0000 mwolfe http://www.allinanchor.com/2007/10/25/lead-generation-for-noobs/ Many small to medium sized businesses are using their websites, not only to brand and create a corporate image, but as a source for sales lead generation. It makes sense to generate your own leads, because it is very expensive and not at all cost effective to purchase list after list of junk leads. You can spend the same amount of money to generate your own leads that close at a 10%-15% rate rather than a 1%-5%.

I love the people who think that they can just put a website on the internet with a basic html form and they are just magically going to start generating leads. And then they’re all, ‘why am I not getting traffic’, or, ‘why am I only getting leads touting the latest ED pill’. Obviously doing your own lead gen takes a considerable amount more work, but if you’re a geek like us, this work is fun and interesting.

The things you need to know as a lead gen noob: (more…)

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