What matters is that the user experience is that of immersion in comprehensive treatment of a topic, as opposed to a blog-style linear sequence of short, frequent postings commenting on the hot topic of the day.

I am not sure that I totally agree with this. Personally, when I find a blog that acts as a sort of mini-portal I find myself perusing it for any information that is pertinent to my current situation (whatever that may be). For instance, as a PHP developer (my other life), I appreciate phpDeveloper.org. The vast majority of posts that hit my RSS feed reader are all little snippets about information going on in the industry and other posts that are relevent to the topic. I love getting this information, and I regularly browse to their site for more information.

I believe that this has several benefits to your blog. First, I think that people willf find it interesting and useful to have a site that does all the legwork of finding the noteworthy information and aggregating it for them. Also, the exposure to these ‘blogmasters’ to which you are creating all the trackbacks has value. These guys are interested in the same subject matter, and they might also find value in using your blog as a portal to more info to which they are not yet privy. Maybe then they will add you to their blogroll. That’s the ticket to traffic, no doubt.

Having a successful blog is more than just writing all unique content. It’s about creating content and an experience that users appreciate. Give them something they like, and they’ll be back. That doesn’t mean you have to write an ‘article’ every time you post (or ever).

He touches on the Google brand, monetizing blogs, and even the free market.

“Give good content, don’t worry about making money.”

One of the most interesting things he had to say was regarding when to start monetizing your blog. He essentially believes that you can start advertising on your blog from day one if you like. It’s totally up to the user.

“Everybody has the opportunity to make money from their blog”

I’m not sure that I totally agree. I know that if you want to make money from your blog that you should be focused on turning it into something that will do just that. If that means writing interesting posts (which it does), then that’s what you should do. If you aren’t interested in making any money from your blog, then it doesn’t really matter what you write about. If people don’t want to read it, so what? You don’t need them to, right?