By Scott Fillmer on Nov 30, 2007 in Brand Management, Other Marketing Related | 0 Comments
This is a continuation of the article, You Don’t Have to Run From the Online Competition, Part 2 where I discussed the Barriers to Entry and You Don’t Have to Run From the Online Competition, Part 2 where I discussed Learning from Industry Leaders and Networking with the Competition.
Develop Your Own Style, Be Unique
As noted […]
Popularity: 32% [?]
By Scott Fillmer on Nov 30, 2007 in Brand Management, Other Marketing Related | 1 Comment
This is a continuation of the article, You Don’t Have to Run From the Online Competition, Part 1 where I discussed the Barriers to Entry.
Learn From the Industry Leaders
The industry leaders got to be the leaders for various reasons, but one might be that they know what they are doing. It is really amazing how […]
Popularity: 33% [?]
By Scott Fillmer on Nov 30, 2007 in Brand Management, Other Marketing Related | 6 Comments
Is your company or business in a competitive industry, is there any way not to be? Are you thinking about moving into a specific niche market that is already saturated? You don’t always have to just move on to something else if the field or topic you are interested in proves to be a very […]
Popularity: 36% [?]
By dwhite on Oct 20, 2007 in Brand Management, Google, Microsoft, Other Marketing Related, Yahoo, eBay | 2 Comments
Do you ever wonder how top brands like Coca-Cola, Microsoft and Google can always compete with the best of them? It’s all about how much they spend on advertising.
So here are the numbers by percent of revenue spent on advertising in 2006, believe me these were shocking to me too.
Microsoft - $11.5 billion (20% of […]
Popularity: 46% [?]
By Michael on Aug 4, 2007 in Brand Management | 2 Comments
Earlier this year one of my clients was losing hundreds of thousands of dollars a month due to nothing other than a lack of brand management. His clients would purchase his product, and then do research regarding the product on the Internet after the sale. The problem that my client faced was that all […]
Popularity: 25% [?]