Category: eBay

How Top Brands Stay on Top: Advertising

Do you ever wonder how top brands like Coca-Cola, Microsoft and Google can always compete with the best of them? It’s all about how much they spend on advertising.

So here are the numbers by percent of revenue spent on advertising in 2006, believe me these were shocking to me too.

  1. Microsoft - $11.5 billion (20% of revenue)
  2. Coca-Cola - $2.5 billion
  3. Yahoo - $1.3 billion (20% of revenue)
  4. eBay - $871 million (15% of revenue – most on Google advertising)
  5. Google – $188 million
  6. Starbucks – $95 million

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