Below I will give you my top 10 Landing Page Optimization Tactics

1. Keep it simple - In today’s “gimme it quick or I’m out of here” world you have to keep your landing page very focused and pretty simple. You all know how annoying sitting staring at your computer reading information that may or may not be pertinent. Everyone does too much of that anyways. Assist the visitor to your landing page so they may digest what you have to offer quickly and with ease. Use bullet points and short paragraphs
2. Tell visitors where they are - For example: when people click on an ad in a Readers Digest email newsletter or just a link in a solo email they are being transported from one medium to another via the web. Putting the heading at the top of the page for them to read first when they arrive is comforting to the user, so they know that the navigation was a success. That eliminates the first question that a visitor may have, “where am I?”
3. Don’t take over their computers - Some landing pages get too tricky trying to impress their visitor. This generally just frustrates them because they have lost control , and the easiest way for them to get it back is to just click on the browser window and close it. Then kiss that one goodbye. Also remember that many computers aren’t running the most up to date software, therefore they may not be able to view some of your brand imaging, thus not letting them view the site. Many computers and systems have firewalls that prevent those programs from running. Just keep it simple and you will please most everyone. (more…)
   ]]> http://www.allinanchor.com/2007/11/02/tactics-for-landing-page-optimization/feed/ http://www.allinanchor.com/2007/10/28/anchors-aweigh/ http://www.allinanchor.com/2007/10/28/anchors-aweigh/#comments Sun, 28 Oct 2007 21:37:31 +0000 mwolfe http://www.allinanchor.com/2007/10/28/anchors-aweigh/ One of the most important elements to the SEO of a website is the anchor text. But what exactly is anchor text, and how is it optimally used? Just how important is anchor text?

   Anchor Text is defined as the visible text of a hyperlink. For example, http://www.allinanchor.com is a hyperlink. Rather than displaying the link address we can use anchor text that is relative to the site or page the link is pointing to. So, rather than this: http://www.allinanchor.com we get this: killer SEO blog. Both links point to the same place, but the link containing the anchor texts helps to establish relevancy of the content on the page to the content of the page the link is pointing to.

   As we know the search engines work primarily off the relevancy and importance of the content in a website. There was a time long ago when the search engines placed most of its importance in keywords. People would stuff content full of keywords that had nothing to do with the subject of the website. Now, the websites that have been around the longest, and have the most relevant content are the ones that are on top.

   Anchor text optimization is the process of optimizing anchor text using relevant keywords to get higher rankings in search engines. Using keywords as anchor text to link to pages on the same topic helps the search engines establish relevancy of all the text contained in a website. All major search engines place huge level of importance to anchor text in comparison to simple hyperlinks.

   (more…)

   ]]> http://www.allinanchor.com/2007/10/28/anchors-aweigh/feed/ http://www.allinanchor.com/2007/10/15/seo-is-easy/ http://www.allinanchor.com/2007/10/15/seo-is-easy/#comments Mon, 15 Oct 2007 22:51:49 +0000 Michael http://www.allinanchor.com/2007/10/15/seo-is-easy/ Ok, for all of those who are saying ‘If SEO is so easy, why isn’t allinanchor.com at the top of the SERPS?’. The easy answer is that SEO isn’t hard, it’s expensive. Here’s what it all comes down to:
   1. Write quality, engaging content.
   2. Optimize your site to be relevant to the search terms you have carefully chosen.
   3. Buy advertisements in the form of text links. (more…)
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