By dwhite on Nov 2, 2007 in Featured, Landing Page Optimization, Site Design, Traffic Building | 4 Comments
If you are involved in PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are critical.In fact, landing pages are imperative to organic search engine marketing, press releases and predominately any Internet marketing efforts. Internet experts know that it is well worth it to spend ample time […]
Popularity: 81% [?]
By Michael on Jul 17, 2007 in Landing Page Optimization | 4 Comments
Just a note: if you plan on taking advantage of the multivariate-testing features offered free as part of the Google Adwords Website Optimizer, you better make sure you have a lot of traffic. Use the following equation to determine how much:
Number of Combinations = (Daily Unique Visitors * Conversion Rate * Days to Run / […]
Popularity: 20% [?]
By Michael on Jul 10, 2007 in Landing Page Optimization, Other Marketing Related, Site Design | 0 Comments
I know it’s not a landing page, but sometimes it’s just nice to see clean Web 2.0 pages that are effective and simple. I think that LinkWorth has achieved this on their signup page. I don’t actually purchase links from LinkWorth, as I’m not in love with their value proposition. I really just wanted to […]
Popularity: 22% [?]
By Michael on Jul 10, 2007 in Landing Page Optimization | 1 Comment
Rand Fishkin of SEOmoz has posted what I believe is a very informative article on how important landing page optimization really is to the total effectiveness of a website.
If Google sent SEOmoz 10,000 extra visitors per day, it wouldn’t be nearly as valuable as increasing our current conversion rate by 1/2 of 1 percent.
I believe […]
Popularity: 11% [?]
