By dwhite on Nov 8, 2007 in Google, Other Marketing Related, Search Engine Optimization, Traffic Building, Yahoo | 1 Comment
PPC (pay per click) is almost the most efficient way for a small web based company to generate leads. Thanks to it’s unique ability’s to measure results precisely, target prospects in a narrow manor, and tightly manage your spending. That alone has made PPC one of the top lead generating tools ever.
However this technique does […]
Popularity: 58% [?]
By dwhite on Oct 20, 2007 in Brand Management, Google, Microsoft, Other Marketing Related, Yahoo, eBay | 2 Comments
Do you ever wonder how top brands like Coca-Cola, Microsoft and Google can always compete with the best of them? It’s all about how much they spend on advertising.
So here are the numbers by percent of revenue spent on advertising in 2006, believe me these were shocking to me too.
Microsoft - $11.5 billion (20% of […]
Popularity: 27% [?]
By Michael on Oct 15, 2007 in Featured, Google, Search Engine Optimization, Yahoo | 2 Comments
Ok, for all of those who are saying ‘If SEO is so easy, why isn’t allinanchor.com at the top of the SERPS?’. The easy answer is that SEO isn’t hard, it’s expensive. Here’s what it all comes down to:
Write quality, engaging content.
Optimize your site to be relevant to the search terms you have carefully chosen.
Buy […]
Popularity: 28% [?]
By Michael on Jul 12, 2007 in Google, Yahoo | 0 Comments
Ok, so it was a long time coming, but according to the Yahoo post about their new ‘Yahoo Suggest’ tool, they are up and running. How does this effect your search engine marketing efforts… Not at all. How does it effect the usability of Yahoo as a search engine… Greatly. I use the Google toolbar […]
Popularity: 13% [?]
