allinanchor.com | Internet Marketing News and Tips » Yahoo

Guaranteed Ways to Dump Money on PPC Ads

dwhite — Thu, 08 Nov 2007 21:48:41 +0000

PPC (pay per click) is almost the most efficient way for a small web based company to generate leads. Thanks to it’s unique ability’s to measure results precisely, target prospects in a narrow manor, and tightly manage your spending. That alone has made PPC one of the top lead generating tools ever.

However this technique does have it’s downside. Reason being is that PPC campaigns are so convenient, easy to set up and get started that the small business owner can easily spend upwards to thousand’s of dollars in just a period of weeks until they learn some hard lessons on what will be successful and what will bury you.

So here are some of the most common PPC mistakes, hopefully this is a useful outline on strategy that will start generating leads as quickly and efficiently as possible.

1. Problem: Using the home page as your landing page

There are many search engines that you can setup your PPC campaign with: Google, Yahoo, and others. It is your responsibility to decide where to direct the traffic that clicks on your ad. Most businesses send their traffic directly to the home page. Which seems to make sense since the home page is the equivalent to he store’s front door where you would think you would want to send your traffic. Right?

Wrong. Here is the dilemma in that. Most peoples home pages are so cluttered with information, and generally cover such a broad topic. It’s like pushing someone on to a site that contains the info. they need along with topics on totally unrelated issues. Good luck is what you mind as well say when they get to the home page. Obviously this will lead to a high frustration and failure rate.

Solution: Always take a clicker to a well crafted, easy to use and specific landing page. (more…)

How Top Brands Stay on Top: Advertising

dwhite — Sat, 20 Oct 2007 18:57:54 +0000

Do you ever wonder how top brands like Coca-Cola, Microsoft and Google can always compete with the best of them? It’s all about how much they spend on advertising.

So here are the numbers by percent of revenue spent on advertising in 2006, believe me these were shocking to me too.

Microsoft - $11.5 billion (20% of revenue)
Coca-Cola - $2.5 billion
Yahoo - $1.3 billion (20% of revenue)
eBay - $871 million (15% of revenue - most on Google advertising)
Google - $188 million
Starbucks - $95 million

(more…)

SEO is Easy

Michael — Mon, 15 Oct 2007 22:51:49 +0000

Ok, for all of those who are saying ‘If SEO is so easy, why isn’t allinanchor.com at the top of the SERPS?’. The easy answer is that SEO isn’t hard, it’s expensive. Here’s what it all comes down to:

Write quality, engaging content.
Optimize your site to be relevant to the search terms you have carefully chosen.
Buy advertisements in the form of text links. (more…)

Did Yahoo Just One-up Google?

Michael — Thu, 12 Jul 2007 13:46:59 +0000

Ok, so it was a long time coming, but according to the Yahoo post about their new ‘Yahoo Suggest’ tool, they are up and running. How does this effect your search engine marketing efforts… Not at all. How does it effect the usability of Yahoo as a search engine… Greatly. I use the Google toolbar constantly, and one of the biggest reasons is the built-in suggest functionality. Personally, I have always preferred Yahoo as my home page. It will be nice to see if this actually entices me to start using Yahoo for my search results as well.

Little changes like this can have a big impact on user satisfaction, and it’s a little touch that can win over those searchers riding the fence between the big 3 search engines. For me, I’ll just have to wait and see.