Ten Tips to Keep Shopping Carts Shopping Not Dropping
0 Comments
People that are shopping online are very impatient. They have no lines to wait in and the checkout is always open. Yet customers still abandon their shopping carts, and that is an issue that online marketers want to prevent as much as possible. There is a company called e-Consultancy that will offer the retailer some helpful hints on keeping shoppers shopping and checking out at the end.
MarketingSherpa has research proving that nearly 60% of online shoppers abandon their carts before checkout.
Ten Tips to Make Sure Shoppers Buy:
- Security- Your customer has to feel that they are on a secure site giving personal information to a legitimate and safe cause.
- Shorten the process- Make as few steps as possible. Any more and they may grow restless or could change their minds.
- Simple Process- Let the customer know where they are in the process. Give them status toolbar so they know where they are in the purchasing process, and how many more steps until the sale is complete.
- User Feedback- Wait until checkout is complete to ask for any user feedback. You want the purchase to go fast and w/o interruption.
- Registration- Don’t make customers register online until after the purchase. This avoids confusion and streamlines the buying process.
- Links- Do not put distractions in front of your customer, links are a good way to get the customer interested in a different idea or product.
- Patterns- Use established patterns of collecting information to avoid confusion.
- PayPal- Give the option for the visitor to use their PayPal account to pay. This is good for the customer that doesn’t want to use a credit card.
- Shipping Info- This is Very important. All customers want to know when they will receive their product, where it is and who is carrying it for them.Shoppers that make impulse buys generally want their product as quickly as possible, so offer express shipping to them. Also give them tracking information to allow them to figure a ballpark arrival of their item(s). Add how much shipping and handling charges will be for the comparison shopper.
- Contact Info- Make sure your customers have a quick and easy way to contact you. This adds to the level of trust that if and when something goes wrong that your company will be able to be reached.