If you are involved in PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are critical.In fact, landing pages are imperative to organic search engine marketing, press releases and predominately any Internet marketing efforts. Internet experts know that it is well worth it to spend ample time in the developing of the landing page for it is the source of your information and recuperation. Below I will give you my top 10 Landing Page Optimization Tactics
- Keep it simple - In today’s “gimme it quick or I’m out of here” world you have to keep your landing page very focused and pretty simple. You all know how annoying sitting staring at your computer reading information that may or may not be pertinent. Everyone does too much of that anyways. Assist the visitor to your landing page so they may digest what you have to offer quickly and with ease. Use bullet points and short paragraphs
- Tell visitors where they are - For example: when people click on an ad in a Readers Digest email newsletter or just a link in a solo email they are being transported from one medium to another via the web. Putting the heading at the top of the page for them to read first when they arrive is comforting to the user, so they know that the navigation was a success. That eliminates the first question that a visitor may have, “where am I?”
- Don’t take over their computers – Some landing pages get too tricky trying to impress their visitor. This generally just frustrates them because they have lost control , and the easiest way for them to get it back is to just click on the browser window and close it. Then kiss that one goodbye. Also remember that many computers aren’t running the most up to date software, therefore they may not be able to view some of your brand imaging, thus not letting them view the site. Many computers and systems have firewalls that prevent those programs from running. Just keep it simple and you will please most everyone.