By mwolfe on Nov 11, 2007 in Google, Search Engine Optimization, Traffic Building | 4 Comments
Who doesn’t want better rankings in Google? Isn’t that the point? One of the most important parts of SEO and the surest way to see your site climb up the rankings is to get high quality links pointing back to your website.
But what constitutes a “high-quality link”? Links from sites that have a high […]
Popularity: 100% [?]
By dwhite on Nov 8, 2007 in Google, Other Marketing Related, Search Engine Optimization, Traffic Building, Yahoo | 1 Comment
PPC (pay per click) is almost the most efficient way for a small web based company to generate leads. Thanks to it’s unique ability’s to measure results precisely, target prospects in a narrow manor, and tightly manage your spending. That alone has made PPC one of the top lead generating tools ever.
However this technique does […]
Popularity: 68% [?]
By mwolfe on Oct 28, 2007 in Featured, Other Marketing Related, Search Engine Optimization, Traffic Building | 0 Comments
One of the most important elements to the SEO of a website is the anchor text. But what exactly is anchor text, and how is it optimally used? Just how important is anchor text?
Anchor Text is defined as the visible text of a hyperlink. For example, http://www.allinanchor.com is a hyperlink. Rather […]
Popularity: 67% [?]
By dwhite on Oct 26, 2007 in Google, Technology | 0 Comments
This is the in-car feature that all you Google fans were waiting for. You can now buy a BMW with a built-in local search engine powered by Google. Why is this important you ask? It is so much better than the best navigation system simply because it is Google driven. On top of having all […]
Popularity: 47% [?]
By dwhite on Oct 20, 2007 in Brand Management, Google, Microsoft, Other Marketing Related, Yahoo, eBay | 2 Comments
Do you ever wonder how top brands like Coca-Cola, Microsoft and Google can always compete with the best of them? It’s all about how much they spend on advertising.
So here are the numbers by percent of revenue spent on advertising in 2006, believe me these were shocking to me too.
Microsoft - $11.5 billion (20% of […]
Popularity: 46% [?]
By dwhite on Oct 17, 2007 in Communications, Google, Technology | 2 Comments
Google’s much anticipated “gPhone” is set to release and compete if not dominate the new iPhone. gPhone is the most sought after competitor of Apple’s iPhone in the latest cellular phone tech boom. They both offer similar features but with one big catch; the gPhone is a fraction of the cost of it’s rival competitor, […]
Popularity: 40% [?]
By Michael on Oct 15, 2007 in Featured, Google, Search Engine Optimization, Yahoo | 2 Comments
Ok, for all of those who are saying ‘If SEO is so easy, why isn’t allinanchor.com at the top of the SERPS?’. The easy answer is that SEO isn’t hard, it’s expensive. Here’s what it all comes down to:
Write quality, engaging content.
Optimize your site to be relevant to the search terms you have carefully chosen.
Buy […]
Popularity: 50% [?]
By Michael on Jul 17, 2007 in Google, Technology | 0 Comments
Today Google announced that they will be offering small businesses the ability to have their own search engine to search their own site for $100. That’s a significant decrease in price over the previously required Google Mini cost of $1995.00. So, what’s the difference? According to Google, not much except the size of the index. […]
Popularity: 18% [?]
By Michael on Jul 12, 2007 in Google, Yahoo | 0 Comments
Ok, so it was a long time coming, but according to the Yahoo post about their new ‘Yahoo Suggest’ tool, they are up and running. How does this effect your search engine marketing efforts… Not at all. How does it effect the usability of Yahoo as a search engine… Greatly. I use the Google toolbar […]
Popularity: 17% [?]
By Michael on Jul 11, 2007 in Search Engine Optimization | 3 Comments
Ok, we all know that if you want to get anywhere in the SEO world, you pretty much have to buy links. Is this ‘Black Hat‘? Who knows. Rand posts some information on the subject with some pretty nice examples of sites that have used payed linking.
In the current search marketing environment, it’s exceptionally hard […]
Popularity: 37% [?]