Posts Tagged ‘SEO’

Build Those Links!

Sunday, 11 November 2007 13:59 Written by Michael Myles 2 Comments

Who doesn’t want better rankings in Google? Isn’t that the point? One of the most important parts of SEO and the surest way to see your site climb up the rankings is to get high quality links pointing back to your website. But what constitutes a “high-quality link”? Links from sites that have a high value to the search engines are good sites to link back to your site. Search engines place value on the site by how much free and useful information it has on it. Sites of value have many sites pointing to it, telling the search engines that it is a relevant and important source of information. Types of sites that produce high quality links
  • Reliable news sources
  • Educational Facilities (.edu websites)
  • Encyclopedias
  • Information Portals specific to your topic or industry
  • Forums
  • Blogs
  • Link Directories
The fastest and easiest way to get links back to your site is to submit to Directories.

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Anchors Aweigh

Sunday, 28 October 2007 16:37 Written by Michael Myles 0 Comments

One of the most important elements to the SEO of a website is the anchor text. But what exactly is anchor text, and how is it optimally used? Just how important is anchor text? Anchor Text is defined as the visible text of a hyperlink. For example, http://www.allinanchor.com is a hyperlink. Rather than displaying the link address we can use anchor text that is relative to the site or page the link is pointing to. So, rather than this: http://www.allinanchor.com we get this: killer SEO blog. Both links point to the same place, but the link containing the anchor texts helps to establish relevancy of the content on the page to the content of the page the link is pointing to. As we know the search engines work primarily off the relevancy and importance of the content in a website. There was a time long ago when the search engines placed most of its importance in keywords. People would stuff content full of keywords that had nothing to do with the subject of the website. Now, the websites that have been around the longest, and have the most relevant content are the ones that are on top.
Anchor text optimization is the process of optimizing anchor text using relevant keywords to get higher rankings in search engines. Using keywords as anchor text to link to pages on the same topic helps the search engines establish relevancy of all the text contained in a website. All major search engines place huge level of importance to anchor text in comparison to simple hyperlinks.

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Lead Generation for Noobs

Thursday, 25 October 2007 15:12 Written by Michael Myles 0 Comments

Many small to medium sized businesses are using their websites, not only to brand and create a corporate image, but as a source for sales lead generation. It makes sense to generate your own leads, because it is very expensive and not at all cost effective to purchase list after list of junk leads. You can spend the same amount of money to generate your own leads that close at a 10%-15% rate rather than a 1%-5%. I love the people who think that they can just put a website on the internet with a basic html form and they are just magically going to start generating leads. And then they’re all, ‘why am I not getting traffic’, or, ‘why am I only getting leads touting the latest ED pill’. Obviously doing your own lead gen takes a considerable amount more work, but if you’re a geek like us, this work is fun and interesting. The things you need to know as a lead gen noob:

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SEO is Easy

Monday, 15 October 2007 17:51 Written by Michael Myles 0 Comments

Ok, for all of those who are saying ‘If SEO is so easy, why isn’t allinanchor.com at the top of the SERPS?’. The easy answer is that SEO isn’t hard, it’s expensive. Here’s what it all comes down to:
  1. Write quality, engaging content.
  2. Optimize your site to be relevant to the search terms you have carefully chosen.
  3. Buy advertisements in the form of text links.

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Microsoft is Going to Handle SEO Spam… Yeah Right.

Thursday, 19 July 2007 11:59 Written by Michael Myles 0 Comments

Apparently Microsoft has been working on a new technology that will scrub your search results of “spam” websites. Spam sites are typically those sites that are created with no real content or purpose other than to funnel traffic through to an advertiser or profit generating site. The most common of these are called “doorway pages” but other a new kind of spam using blogs has also become mainstream for search engine spammers. The new approach is a basic, if novel, idea:
Microsoft’s tool doesn’t find spam the traditional way, by looking at the site’s content. Instead, it turns the spammers’ activities against them by using search engines to find links to potential spam pages. These links are often posted as comments on blogs, in online discussion forums and in guestbooks, also called “comment spam”.
Only time will tell, in the meantime you can learn more here: Strider URL Tracer
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