A company known simply as Lemonade inc. has turned some heads recently with the launch of it’s ecommerce platform that absolutely anyone can sell from. Here is how this works: One can set up a “lemonade stand” on social sites such as facebook that sell numerous popular products by well known companies like Apple and Wal-mart.My initial thought on this subject is that this is not a very good idea. I know that we already have to deal with offline business trying to sell us on overpriced MLM products and attempting to get us to come to their “parties” where it is expected of us to buy something. Now that concept is about to be online and in your face. So I have a question- if I want to purchase a iPhone am I really going to buy from someone else, or am I going to try and get the best price? That is a simple answer and with that simple answer the most cost effective way for me to get that iPhone is to open my own “lemonade” stand and buy it from myself. As ridiculous as this whole concept seems to me it very well may take off. This has all been revolutionized by the introduction of facebook and it’s many amenities. The Lemonade Stand concept is just a part of a small but fast growing trend of retail in the Web 2.0 environment. I eventually expect that someone will figure how to sell in Web 2.0 and when they do that will be the end of MLM and affiliate marketing in their current forms. I will be baffled if the lemonade stand concept is the answer, it is just to primitive of a concept.